The Mistake That’s Costing Government Contractors Big Contracts
If you run a large scale operation, here’s a mistake I see way too often:
Your industry is maintenance and cleaning so you find a “cleaning company” website template, swap in your name and photos, and hit publish… thinking you're done.
That approach might look like a shortcut—but it could be costing you six figures in lost opportunities.
Let me show you how.
When I Checked Their Site… It Didn’t Exist
About a year ago, I started working with Duall Cleaning. At first, I assumed they were a typical home cleaning service.
I was wrong.
Duall is a government contractor responsible for maintaining city halls, police stations, jails, and public buildings across Michigan. They manage massive square footage and are trusted to keep essential infrastructure running safely and cleanly.
But when they said, “Check out our website”—there was nothing there.
No site. Just a domain that wasn’t even live. It had been down for months without them realizing.
Even their competitors had sites totally mismatched to the scale of the real work they were doing.
Strategy First, Design Second
Because of my consulting background, I don’t start with colors and layouts—I start with context.
I asked:
Who are your buyers?
What do they care about?
How do they evaluate partners?
For Duall, the biggest threat wasn’t an ugly site. It was building one that made them look small and generic—not like the specialized municipal partner they truly are.
Here’s What We Did
Tossed the template in the trash.
Crafted a visually striking site that showed “trusted by governments” at first glance.
Repositioned their brand around scale, specialization, and results.
Gathered video testimonials from Shelby Township officials who publicly explained why they switched back to Du-All after trying cheaper competitors.
Highlighted core values, mission, and the impact they deliver daily.
Automated their hiring process to keep up with a surge in applicants.
What Happened Next?
One year later:
Revenue has skyrocketed
They’re receiving so many job applications we had to streamline onboarding
Most importantly:
When a city looks at their site, it finally matches their stellar work.
I Showed Our Design to Experienced Gov Contracting Agencies
They said it had the best practices they recommend and teach government contractors to include during their course.
Du-All got to skip the course, the time & the hassle. Immediately got the result and business began to boom.
We then added on a hiring automation saving them time on having to manually follow up with any of the dozen daily job applicants they closely interview to meet their high standards.
Don’t Let Something Generic Undersell You
If you serve cities, hospitals, or large facilities, your brand needs to reflect that.
Your site isn’t just decoration.
It’s your first impression. Your positioning. Your sales tool.
It's what they will remember about you.
Let’s Get Your Story Right
If your site is offline, outdated, or just not telling the right story—text me "website" at 248-796-2299 or
👉 Book a conversion strategy call so we can walk through why your best moments are being seen by people 24/7
I'll take a look and give you a few ideas you can use right away.
Because when your business is built on trust, you can't afford to look like everyone else.
