Frustration
Person
Lorena Benedetto — a rising comedian with a magnetic stage presence and a rapidly growing social media following. She had all the raw ingredients for breakout success: a killer set, a loyal fan base, and an expanding network in the comedy circuit.
Problem
Despite her momentum, Lorena’s digital presence was holding her back. She was juggling an outdated GoDaddy site, a half-built Wix page, and a cluttered Linktree that overwhelmed more than it helped. Even though she had a good eye for design the tools stopped her from sharing her story. Fans loved her in person — but online, she looked unfinished. Worse, she had no unified way to convert interest into ticket sales, merch purchases, or bookings.
Impact
The disjointed setup cost her real money and missed opportunities:
Fans struggled to find show dates or buy merch.
Bookers couldn’t see her full credentials at a glance.
She had to manually handle merch orders via DMs or emails.
Her digital tools created more admin work, not less.
The worst part? “People didn’t realize how accomplished I was,” she admitted. Her true value was getting lost online.
Fix
Framework
Lorena partnered with Lahuta, a platform built to streamline digital presence for creators. The focus: automate the back-end, amplify the front-end.
Actions
Lahuta executed a full-stack transformation:
Built a custom site that immediately conveyed Lorena’s credibility, charm, and style.
Replaced Linktree with a clean, branded link-in-bio that highlights shows, merch, and media.
Integrated smart event tools: now each show creates its own dashboard with automatic referral tracking.
Connected her merch store, enabling her to upload new designs in seconds.
A full sweet of marketing tools and training for in how to run email/SMS marketing campaigns
An easy to use dashboard with permission based management for her team. Allowing her to delegate and focus more on her craft.
Synced events, merch, and appearances across website, bio links, and performer networks.
Outcomes
The difference was night and day:
Ticket sales are up, directly tied to social media traffic.
Bookers now get an instant “wow” moment visiting her site: “We didn’t know you were this accomplished.”
Merch orders became effortless — no more back-and-forth messages.
Her digital setup now runs itself, allowing Lorena to focus on performing, not admin.
Future
Lesson
Even the most talented performers can be undermined by a weak digital footprint. Lorena’s story proves that when your online presence matches your real-world talent, everything changes.
Prescriptions
If you’re a performer or creator struggling with scattered tools:
Unify your digital home — ditch the DIY sites and Frankensteined links.
Automate repetitive tasks like merch uploads and event management.
Make it easy for fans to support you with one-click access to shows and products.
Resources
Ready to stop duct-taping your digital life together?
Book a free digital presence audit with Lahuta and turn casual fans into paying supporters — no extra work required.
